In this live interview recorded from the BigCommerce and Avalara Summer Camp Outdoor Retail Afterparty, Chris Walton and Anne Mezzenga sit down with Terral Cochran, Head of E-commerce at ThermoWorks.
Discover how ThermoWorks, known for their world's best thermometers recommended by Food Network, PBS, and America's Test Kitchen, transitioned to Big ommerce just days before Black Friday and found success.
Learn about Thermal Works' journey in migrating to BigCommerce, the flexibility and customization options that sealed the deal, and how they tackled challenges along the way. Terral shares insights on managing promotions, conversion rates, and the benefits of decoupling their e-commerce platform from their NetSuite backend system.
Explore how ThermoWorks leverages Avalara to handle complex tax compliance across states, counties, and cities, ensuring a seamless customer experience. Terral also reveals his top recommendation for home cooks: the Thermapen ONE.
Whether you're an e-commerce professional, a food enthusiast, or simply looking to up level your culinary game, this episode is packed with valuable insights and tips.
#OmniTalkRetail #ThermalWorks #Thermometers #Thermapen #BigCommerce #Avalara #Ecommerce #TaxCompliance #Restaurants #FoodNetwork #AmericasTestKitchen
Music by hooksounds.com
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