Brands are shifting their focus to micro and nano influencers, harnessing genuine connections with engaged audiences. Discover how video commerce and personalized marketing are redefining influence in today's digital landscape with former Coty CDO Jean-Denis Mariani. Stay ahead by embracing these trends! To watch our full interview, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s #MicroInfluencers #VideoCommerce #BrandEngagement #SocialMediaTrends #DigitalMarketing #ContentCreation #GenZMarketing #InfluencerStrategy #UserGeneratedContent #ImmersiveExperience