William Cladek, SVP of Revenue at Firework, talks about video commerce's trajectory: from today's engaging formats to future AI-driven personalization and immersive VR shopping. The best is yet to come! #RetailRevolution

Watch the full video here: https://www.youtube.com/watch?v=v5M6l9PkFc8&t=6s

#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga