Dollar General has announced a first-of-its-kind retail media solution in partnership with The Trade Desk and Criteo. This new infrastructure unifies on-site and off-site ad inventory into a single process, providing a massive unlock for the industry.
By connecting off-site, on-site, and in-store capabilities, Dollar General is positioning itself to capture incremental national marketing dollars. This unified approach creates a full-funnel offering that makes it significantly easier for media buyers and holding companies to run self-serve campaigns.
