Why Brick x Mortar grocery stores will NEVER die!
Caitlin Allen from Simbe reveals the secret weapon: FRESH FOOD accounts for 41% of grocery sales, and 1 in 3 shoppers choose stores based on fresh offerings.
But here's the challenge - fresh is also the most perishable, complex, and labor-intensive category with the highest shrink rates.
The good news? Grocery executives are thinking strategically about fresh like never before, and Simbe has "big announcements coming" for this critical category! 👀
Will fresh food be the key to competing with e-commerce giants?
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