William Cladek, SVP of Revenue at Firework, talks about the challenges in crafting a 1:1 concierge solution: steep costs, complex tech, scalability issues, and continuous upkeep.

Watch the full video here: https://www.youtube.com/watch?v=v5M6l9PkFc8&t=6s

#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga