Ninja partnering with Baby List to add espresso machines to baby registries sounds wild... but it's genius. And we've got an even BETTER idea that retailers are sleeping on.
Coffee machines on baby registries? It actually makes perfect sense when you think about sleep-deprived new parents. But this discussion goes deeper, revealing a massive untapped opportunity in the baby registry space that nobody is capitalizing on yet.
The answer? Fanatics. Sports team baby gear. Think about it: almost every parent wants to buy their newborn a onesie representing their favorite sports team... whether it's NFL, NBA, MLB, college football, or their local team. So why isn't this a standard category on major baby registries?
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