Lawmakers are wading into the AI pricing debate, and it's starting to hit real retail tools like electronic shelf labels.
Chris Walton's fully on board with banning things like biometric or genetic pricing. No argument there. But he draws a hard line when it comes to lumping ESLs into that same conversation.
Chris breaks down why in store dynamic pricing during shopping hours is basically a myth, and why the real story here is politics and union influence overriding basic retail mechanics.
He also makes the case for why ESLs might be the single most important technology grocers have to compete with Amazon, and why taking that tool away could set the industry back.
Full episode: https://youtu.be/-pwAnA4c7Co
