The Incredible True Story Behind Brandon Maxwell's $98 Walmart Blazer

This will give you chills. Celebrated designer Brandon Maxwell opens up about his 10-year journey from dreaming of Walmart to making it his reality. From selling his first tiny collection to Bergdorf Goodman to asking everyone at parties "Do you know Denise Incandela from Walmart?"

Recorded live during NYFW SS25 at Walmart's exclusive Meatpacking District pop-up.

What's your take on Walmart's fashion evolution? Drop your thoughts below! 👇

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