Is Target finally getting its merchandising mojo back?
Chris explains why he “freaking loves” this idea, even if it is small potatoes compared to Target’s larger turnaround needs. The collaboration gives shoppers a real reason to choose Target over competitors. The in-store Starbucks is already a differentiator, and pairing it with seasonal merchandise is exactly the type of smart, simple merchandising Target used to be known for.
His litmus test is simple: if the idea is so good that you wonder why it wasn’t done earlier, it probably has real potential. Worst case, nothing is lost. Best case, Target creates its next pumpkin spice latte moment, a repeatable concept that drives traffic year after year.
This might be the clearest sign yet that Target is starting to find its way again on the merchandising front.
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