Target Removing Dyes From Cereal Gets a 7/10

On this week’s Omni Talk Retail Fast Five, Chris Walton asks Joanna Rangarajan to rate Target’s decision to remove artificial dyes from its cereal aisle.

Joanna gives the move a 7 out of 10, saying it’s a strong signal around ingredient transparency and aligns with Target’s push to lead with more intentional, trend-forward assortments.

But she also warns that reformulating products takes time, which could lead to temporary assortment gaps in a category where shoppers are highly brand loyal.

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