Starbucks’ Back to Starbucks Plan, Chris Walton is joined by Jennifer Meyers and John Benson of the A&M Consumer and Retail Group to discuss how confident they are that the coffee giant’s turnaround strategy is working.
John Benson says he’s bullish and rates the plan an 8 out of 10, praising CEO Brian Niccol’s leadership and Starbucks’ renewed investment in employees. He argues customer experience never exceeds employee experience, making bonuses and frontline incentives a smart long-term move.
The team also discusses whether quarterly payouts are frequent enough to motivate baristas and how fast cultural change can really happen. Subscribe for more retail insights and business strategy from the Omni Talk team.
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