Starbucks posted a strong 7.7% U.S. comp for Q4, but is the growth sustainable? While smart menu pricing and margin-focused strategies are driving up average ticket values, customer traffic growth may be slowing down.
We discuss:
The initial results of the "Back to Starbucks" initiative
Why ticket-driven growth can be a cautionary signal for QSRs
How physical coffee house updates could help drive consumers back into stores
