Starbucks reported a 7.7% increase in U.S. comparable sales in Q4, driven by a 5.2% increase in average ticket and 2.4% transaction growth. The results signal progress under CEO Brian Niccol's Back to Starbucks turnaround strategy.
Is Starbucks' performance proof that its turnaround is working, or should slowing traffic growth be cause for concern? Chris Walton and Kelly Carey offer different perspectives on the results and discuss how mobile ordering, store operations, and the traditional coffeehouse experience could shape Starbucks' next chapter.
Watch the full Fast Five episode here: https://youtu.be/mcQ6jr9fLqY
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