On this week’s Omni Talk Retail Fast Five, Joe Laszlo joins Chris Walton and Anne Mezzenga to debate Spotify’s move into selling hardcover books.
Joe’s verdict is buy. He sees it as incremental upside that turns audiobook listeners into physical book buyers while monetizing existing audience attention.
Because if Spotify owns the ears, selling to the bookshelf is the next logical step.
#Spotify #BookRetail #Audiobooks #RetailStrategy #OmniTalk #RetailTrends #MediaCommerce
