How are grocers keeping up with changing SNAP product eligibility rules, and what does it mean for their stores and suppliers?
In this 5 Insightful Minutes segment from GrocerTalk, host Ben Miller talks with Kevin Billings of Sifter Solutions about how retailers and CPG brands are adapting as product eligibility rules vary from state to state. Then Ben and Chris Walton share their takeaways.
In this segment:
What SNAP waivers are and how many states now have them in place
Why compliance matters so much for retailers where SNAP makes up a large share of sales
How eligibility definitions differ by state, down to details like juice content
How some retailers are seeing stronger margins by guiding shoppers to eligible alternatives
Tools that help shoppers check product eligibility in-store before checkout
Why item-level product and ingredient data is becoming essential for both retailers and CPG brands
Learn more about Sifter Solutions at siftersolutions.com.
GrocerTalk is part of the Omni Talk Podcast Network, covering the trends, technologies and innovations shaping global grocery and CPG.
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