Should Retailers Pay Employees to Be Content Creators?

Gap is paying headquarters employees to create content, but will other retailers follow?

Josh Hahn of J Recruiting Services, formerly Meijer and Sports Authority, joins Chris Walton to explain why employee-generated content feels more authentic than traditional marketing, why retail employees are natural brand advocates, and the one mistake retailers should avoid when launching creator programs.

Watch the full OmniTalk Retail Fast Five episode: https://youtu.be/_GsTHL9DBYA