On this week’s Omni Talk Retail Fast Five, Chris Walton and Jenna DeFranco break down what this really means for AI in retail.
Jenna explains that while AI is great for discovery, most shoppers still do not trust it for checkout. When it comes time to buy, customers prefer going directly to a retailer’s site or app.
The bigger takeaway: AI is evolving search, not transactions. And for retailers, the real opportunity is owning the final step of conversion not outsourcing it.
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