Shipt just launched chat-to-cart functionality with Perplexity AI, but is this innovation too early? We break down whether this is a game-changer or a premature launch that creates more friction than value for consumers.
Shipt is making headlines by being first-to-market with AI-powered chat-to-cart shopping through Perplexity. But there's a catch: customers need to download Comet browser and navigate outside the Shipt app. Is this too much friction for busy grocery shoppers who chose Shipt specifically for its simplicity?
In this analysis, we explore the tightrope Shipt is walking between innovation and user experience, and whether being first-to-market was worth the trade-offs.
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