In this video, Joanna Ranagarajan, Managing Director at the A&M Consumer and Retail Group, discusses how Shein has disrupted the fast fashion industry. Learn about Shein's key strategies, including incorporating consumer feedback into product development, optimizing supply chain agility, and leveraging social media marketing. Discover how Shein's data-driven approach and rapid go-to-market strategy have enabled them to capture market share in the competitive retail landscape. Gain insights into how brands can adapt to changing consumer trends and improve financial metrics by embracing "seasonless" products, reducing lead times, and responding decisively to customer analytics. Stay ahead of the curve in the evolving world of fast fashion and retail disruption.
To read Joanna's report on Fast Fashion, head here: https://alvarezandmarsal-crg.com/insight/navigating-the-rapid-pace-of-fashion/
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