Sam's Club Bought a NASCAR Race Car to Drive Member Acquisition
Harvey Ma, VP and GM of Retail Media at Sam's Club, reveals an unconventional marketing strategy: buying a NASCAR race car to drive market penetration in Nashville, Tennessee. In this segment from our Groceryshop 2025 interview, discover how Sam's Club meets members and non-members where they are... literally.
🎙️ Recorded at the VusionGroup Podcast Studio at Groceryshop 2025
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