What does a 16% conversion surge tell us about the future of AI commerce?
Kelly Carey from the A&M Consumer and Retail Group breaks down why Adobe's data showing AI traffic converting 16% better marks the moment retailers have been waiting for—and why executives need to start planning for an agentic omnichannel experience immediately.
With A&M's consumer sentiment survey already showing 24% of consumers strongly influenced by AI purchases, and major retailers like Walmart, Sam's Club, Skims, and Glossier partnering with ChatGPT, Kelly explains why this shift makes perfect sense: digital shopping is overwhelming, and AI cuts through the clutter to deliver exactly what consumers want.
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