A&M's Chad Lusk's choice for retail technology of the year is pricing transparency afforded through AI.
Using Grocery Dealz as a specific example, this technology price-compares like items across grocery retailers and helps customers build an online cart. This capability is incredibly disruptive, particularly to high-low pricing models which are already becoming antiquated.
This technology eases the ability for AI agents to coordinate orders from different grocers based on price. Chad notes that this may even make it impossible for some grocers to compete on e-commerce, depending on their margins. Ultimately, the innovative thinkers who leverage AI capabilities and embed them into their sites will be the winners, while old-school stalwarts who refuse to change will lose out.
