Retail Rescue or Rearranging Deck Chairs? The BBB & Container Store Merger

Is the new Bed Bath & Beyond and Container Store merger a winning combination, or just "rearranging deck chairs on the Titanic"? Bed Bath & Beyond is returning to physical retail by acquiring The Container Store for $150 million, with plans to roll out dual-branded locations. However, with both brands having recently faced bankruptcy, the success of this move depends on creating a truly differentiated experience. Would you shop at these new co-branded stores for a curated home assortment, or is this just two waning brands trying to stay afloat?