In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital, Chris Walton and Anne Mezzenga dive into REI’s bold return policy shift, the $12 million impact of return abuse, and how membership programs empower retailers to take action. We also explore the implications for other retailers and how this move could reshape return policies across the industry.
Key Topics and Time Stamps:
[0:09] REI’s New Policy: The problem of serial returners and its impact on REI.
[1:02] Membership Program Advantage: How REI uses data to enforce policies.
[2:15] Competitive Pressures: The rise of Dick’s Sporting Goods and Bass Pro Shops.
[3:08] Sustainability in Focus: How REI’s resale program ties into its strategy.
[4:19] Future of Returns: How this might influence return policies at Walmart and beyond.
For the full episode head here: https://youtu.be/UxDXVG9DOuQ
#rei #returns #sustainability #retailtrends #customerloyalty #retailstrategy
