This Omni Talk Retail Fast Five segment explores REI’s potential boycott ahead of its biggest sales event of the year.
Chris Walton and Jenna DeFranco break down how REI’s values-driven brand could amplify the impact of labor disputes.
They also discuss whether values-based retail can hold up when financial pressure hits.
⏩ Tune in for the full episode here: https://youtu.be/D5hLtPKxk24
#REI #RetailLabor #BrandReputation #RetailLeadership #RetailNews #OmniTalk
