REI is cracking down on serial returners, using its membership data to implement a policy aimed at reducing abuse. In this episode, we delve into how REI’s approach could set a precedent for subscription programs like Walmart Plus and explore the broader implications for retail strategies.

Key Topics and Time Stamps:

[0:01] Overview of REI’s Policy: Why it matters and the numbers behind it.
[0:25] The Power of Membership Data: How REI tracks and targets customer behavior.
[1:00] Future of Returns: Could Walmart Plus and others adopt similar policies?
[1:30] Retail Innovation: New strategies for balancing loyalty and profitability.

#rei #loyaltyprograms #retailstrategy #returns #retail #customerloyalty #retailinnovation