In this episode of Omni Talk Retail’s Ask an Expert Series, Placer.ai's Ethan Chernofsky joins Chris and Anne to reveal the 2024 Retail Superlative Awards.

Ethan highlights:

(4:58) Costco’s title as “Most Likely to Succeed Forever”
(8:40) Fitness as the “Segment of the Year”
(14:08) "Favorite Data Point of the Year" with surprising insights from eclipse-related foot traffic and home furnishings
(17:11) The "Most Important Takeaway of 2024" on cross-shopping and consumer behavior
(21:40) Retail Media as the "Buzziest Topic of the Year"
(27:11) Just Walk Out Tech as the "Most Overrated Innovation"

Finally, he makes a bold prediction with Macy’s as the “Biggest Sneaky Upside Retailer to Watch” in 2024 (36:41), offering a surprising perspective on department stores.

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