Procter & Gamble's #oldspice is opening it's #flagship #contentstudio #barbershop #DTC #store in Ohio.
It may be the most highly debated story in all of #OmniTalk history so Chris Walton, Anne Mezzenga & Emma Irwin the Intern try and make sense of it in this week's #fastfive.
Are you signing up for an #instagramable boat photo/haircut/store experience? Is this #experientialretail in 2021?
For this week's full episode, sponsored by Alvarez & Marsal Consumer and Retail Group & Takeoff Technologies, Inc., head here:https://omnitalk.blog/2021/02/18/fast-five-amazon-old-spices-up-the-small-business-marketplace-war/
#commerce #retail #shoppingandtheretailindustry #dtcbrands #retailing #retailtrends #retailnews #hairindustry
