PepsiCo says it plans to replace artificial colors with natural ones across its product lines by 2026, but the move could come with major R&D and consumer acceptance challenges. The Fast Five crew debates whether regulation is the only real way to force change.
0:02 – PepsiCo CEO outlines natural color transition timeline
0:45 – U.S. HHS pushes voluntary color removal by 2026
2:00 – France vs U.S.: stark differences in food color standards
3:40 – Why reformulation is hard: R&D, sourcing, pricing
4:45 – The food-as-medicine opportunity
6:00 – Will Americans accept the change without regulation?
7:00 – Red Vines, Trix, and the real struggle of visual food culture
This week's episode is brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.
#pepsico #naturalingredients #CPGInnovation #FoodReformulation #HealthierSnacks #cleanlabel #doritos #RedVines #foodregulations #RetailPodcast
