After closing every corporate store in 2025, Party City has returned with a massive "shop-in-shop" rollout inside 700+ Staples locations. But is this a genius move or a retail disaster in the making?
Shelley Huff breaks down why this partnership hinges on high-margin items like balloons and personalization—and why low-velocity inventory could destroy the ROI for Staples.
⏩ Tune in for the full episode here: https://youtu.be/jF3gHmNCyUc
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