🎧 In this thought-provoking segment, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Anne and Chris react to San Diego’s new ordinance banning digital-only grocery coupons, the first of its kind in the U.S. With over 50,000 local households lacking internet access, the city aims for equity — but is paper the right answer? The duo explores the role of loyalty programs, marketing strategy, and why transparency and omnichannel thinking are key to making this work.
Key Moments:
0:03 – San Diego bans digital-only grocery coupons
0:34 – The scale of the internet access gap
1:04 – Anne critiques the move toward paper
1:24 – Loyalty programs as a smarter path
2:07 – Using customer data for better personalization
2:54 – Challenges grocers already face
3:20 – Transparency in pricing: the Kohl’s problem
4:01 – Why one loyalty promise works best in omnichannel
#retail #digitalcoupons #grocery #customerexperience #retailnews #coupons #retailinnovation #sandiego #retailmarketing
