Why Every Brand Needs a Youth Advisory Council (This Strategy is GENIUS)
The industry's first youth advisory council is here, and this retail expert explains why it's a game-changing move that every brand should copy. From packed conference rooms to fashion publications hiring influencers as editors, the writing is on the wall.
This isn't just marketing - it's strategic product development with built-in distribution. Every retailer trying to crack the Gen Z code should be taking notes.
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