Managing Marketing Across 200+ Grocery Stores: The Banner Strategy Revolution
Meet Erin Storm, SVP and Chief Marketing Officer at SpartanNash, as she reveals the complex challenge of marketing across 200+ disparate locations while preserving local community connections. From her 18 years at Kellogg/Kellanova to leading both retail marketing and own-brand operations, Erin shares groundbreaking strategies for banner differentiation.
This comprehensive discussion reveals how modern grocery marketers balance operational efficiency with local relevance, manage internal brand portfolios, and work with CPG partners across diverse store formats.
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