Frank Crowson, CMO of Northern Tool & Equipment, dishes on the company's supply chain partnerships, implementing a new POS system and ecommerce platform, and focusing innovation on better serving trades customers and employees. As a family-owned, regional retailer in categories like power tools and trailers, Frank stresses the importance of awareness marketing and customer segmentation while putting people first. Learn how Frank is supporting teams by providing the tech and tools they need to serve trades-minded DIYers and hardcore Ron Swanson types.
Thanks to our partners at VusionGroup for making all our #NRF2024 coverage possible. Come stop by and visit us in booth #5420
