Nike Opens Another Live Store In Eugene, OR

Nike opens another "Live" store in Eugene as they run toward a total of 200 of these similar footprints in the coming years. 👟

Alvarez & Marsal put Chris Walton, Anne Mezzenga, & Emma Irwin the Intern on the spot again this week:

-Is this that different from Nike's existing small-format stores?

-Can Nike scale the local concept and maintain brand standards?

-How is this different from what Macy's is doing with

#marketatmacys or #bloomies?

All those questions and more in this clip from the #fastfive sponsored by Alvarez & Marsal & Takeoff Technologies, Inc. For the full episode head here: https://omnitalk.blog/2021/01/29/fast-five-video-a-nike-live-lively-debate/

#commerce #retail #retailing #onlinshopping #ecommerce #omnichannelretail #nike #shoppingandtheretailindustry