Beth McKigney, SVP, Measurement & Technology Solutions Ovative Group, discusses the rise of new, more responsive measurement metrics being introduced to the retail industry.

Watch the full video here: https://www.youtube.com/watch?v=rskmTj1ehyk

#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga