First-Time DOOH & Connected TV - Dunkin' Benelux's Media Innovation Strategy
Nacho Carnes reveals Dunkin' Benelux's exciting media firsts: their inaugural Digital Out of Home (DOOH) campaign for Amsterdam's anniversary and their first Connected TV investment. Plus, discover their strategic collaborations including a Disney partnership for The Simpsons launch.
Recorded live from the VusionGroup Podcast Studio at NRF Europe.
#DOOH #ConnectedTV #PaidMedia #DisneyCollaboration #DigitalOutOfHome #EntertainmentPartnerships #DunkinBenelux #MediaInnovation #StrategicPartnerships
