Troy Neidermire, VP - Measurement & Enabling Solutions Ovative Group, explains what he means when he says, “Most models are wrong, but some are useful.”

Watch the full video here: https://www.youtube.com/watch?v=rskmTj1ehyk

#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga