UK grocer Morrisons is developing "Shop by Light" technology to help customers find products in-store using the blinking light feature on digital shelf labels! Already used by in-store e-commerce pickers, this feature will soon be available to shoppers through a locator tool in the Morrisons app.
In this clip, we cover:
How digital shelf label (DSL) technology is expanding beyond picking orders.
Why connecting digital app planning with physical store navigation is a strong example of omnichannel retail.
The future of agentic AI planning meal prep and guiding efficient store routes.
Would you use blinking shelf lights to find items on your grocery list? Let us know in the comments! 👇
