The Two-Perspective Innovation Process - Technology First, Business Second
Rafael Pires from MC Sonae reveals their systematic yet flexible approach to technology validation and business integration. Discover how they balance technology hypothesis testing with business reality, and why timing often matters more than technology readiness.
Recorded live from the VusionGroup Podcast Studio at NRF Europe.
#TechnologyValidation #BusinessIntegration #ROIAnalysis #ProcurementProcess #PilotExpansion #InnovationTiming #MCSonae #TechStrategy #InnovationManagement #BusinessCaseDevelopment #NRFEurope #VusionGroup
