Should Macy's partner with Amazon to run their ad network? This heated take explores why this "friendnemy" relationship represents dangerous short-term thinking in retail.
🤝 What This Partnership Really Means:
Macy's desperate need for retail media dollars
Amazon's history of similar partnerships (remember Toys R Us and Target?)
Why this signals Macy's can't build ad capabilities themselves
The "sinking ship" reality forcing Macy's hand
Amazon ads as a "bilge pump" for struggling retailers
Why other retailers might follow this risky path
This analysis breaks down whether partnering with your biggest competitor for quick revenue is ever a smart long-term strategy, and what it says about the current state of department stores.
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