Live from the Vusion podcast studio at NRF Retail's Big Show Europe in Paris, Ben Miller sits down with Ruth Andrade, environmental partner at Lush, for a conversation that trades the show's usual AI talk for something different.
Ruth shares the origin story of Lush's Earth Care team, which she's led since becoming the company's first environmental officer in 2004, and explains how employee ownership and an ethical charter shape decisions across the business — including Lush's decision to leave social media entirely after Meta whistleblower revelations. She closes with practical advice for building an ethical culture without a founder-backed mandate.
In this episode:
• Inside Lush: unpackaged, handmade, fresh cosmetics in 51 countries and 900+ stores
• How the sales mix has shifted from bath bombs to fragrance
• The origin story of Lush's Earth Care team
• Why employee ownership and an ethical charter shape Lush's decisions
• The decision to leave social media, and why Ruth calls it "no regrets"
• Advice for driving change without a founder-backed mandate
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