Is the future of Britain's high streets as social, tech-driven experiential hubs realistic by 2050? In this thought-provoking discussion, our retail expert shares their initial skepticism and ultimate conversion after analyzing Gen Z consumer behavior and market trends.
Drawing from recent experiences in London and decades of brand-side retail expertise, Lisa Collier explores how high streets must evolve to remain relevant. The conversation touches on the fundamental shift in consumer expectations, where Gen Z demands experiential connections and social gathering spaces - essentially replacing what malls were to Baby Boomers.
Whether you're a retail strategist, brand marketer, real estate investor, or simply fascinated by consumer behavior trends, this analysis offers valuable perspectives on where retail is headed in the next 25 years.
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