AWS recently announced the Agentic Shopping Assistant, a new solution that provides retailers with the architecture, starter code, and expert guidance based on Amazon’s Alexa for shopping AI. While this allows any retailer to quickly deploy a branded conversational shopping experience, it raises critical questions about data and customer relationships.
In this video, we discuss:
The launch of AWS Agentic Shopping Assistant.
The risks of compromising customer relationships by relying on major tech giants like Amazon.
The defining question for the next decade: Who will own your company’s customer intelligence layer?
Why "renting" technology might be smart for learning, but potentially dangerous for long-term strategy.
Evaluating alternatives like building in-house or using smaller off-the-shelf solutions.
