In this Fast Five Short, we discuss Kroger’s latest move in the retail subscription battle—offering Disney streaming services as part of its Boost by Kroger Plus membership. With Disney Plus, Hulu, or ESPN Plus included, Kroger is leveling up against competitors like Walmart and Amazon. We also explore how these memberships might evolve, including future possibilities in hospitality and retail media data sharing. Key moments include:
0:02 - Kroger adds Disney’s streaming services to its Boost membership
0:25 - How this move compares to Amazon Prime and Walmart Plus
0:55 - Why Kroger’s partnership with Disney is a major win
1:52 - The future of retail subscriptions and what consumers might expect next
2:46 - Retail media data sharing and its implications for personalized services
For the full episode, sponsored by the the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, head here: https://www.youtube.com/watch?v=w0O2k1chOTM&t=501s
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