Chris Walton and Anne Mezzenga interview Kristi Argyilan , SVP of Retail Media at Albertsons Media Collective, live from the VusionGroup Studiio at Groceryshop 2024. Kristi dives into the innovative strategies Albertsons is employing to transform retail media, including their Collective TV initiative, in-store advertising, and leveraging first-party data for personalized customer experiences.
Key Moments Include:
0:30 - Introduction of Kristi Argyilan, SVP of Retail Media at Albertsons Media Collective
1:15 - Kristi’s background and her journey from Target to Albertsons
2:55 - Explaining the Albertsons Media Collective and its approach to retail media
3:45 - The strategy behind Collective TV and how it’s different from other CTV initiatives
5:40 - How Albertsons is improving in-store advertising with digital experiences
7:10 - Addressing the challenges of integrating and measuring in-store advertising technologies
9:05 - Kristi’s view on the future of retail media and scaling responsibly
11:30 - The potential of partnerships with industries like hospitality and credit cards
12:20 - Kristi’s goals for Albertsons Media Collective in 2025
