JC Penney is taking a punchy approach to winning back shoppers, directly calling out the off-price “treasure hunt” experience that has pulled traffic away from traditional department stores for years. But is taking aim at the competition a smart offensive move?
Joe Laszlo breaks down why the campaign is getting attention, creating social buzz, and giving shoppers a reason to take another look at JC Penney.
▶️ Watch the full episode here: https://youtu.be/Di1g7tZTEmI
