Chris Walton is not sold on Target’s new social media creator program. In this Fast Five Lightning Round segment with Kathryn Mazza, Chris explains why he thinks Target is years late to social commerce and why creators may ultimately benefit platforms like LTK more than Target itself.
From creator loyalty to digital platform experience, this conversation dives into what actually makes social commerce strategies work in modern retail.
⏩ Tune in for the full episode here: https://youtu.be/W5Ei9Mjru4c
#Target #SocialCommerce #RetailNews #LightningRound
