Sur La Table is launching a peer-to-peer resale marketplace, but is it a smart new revenue stream or a distraction for a retailer still working to build momentum?
Ken Davidson of the A&M Consumer and Retail Group says the answer is somewhere in the middle. A resale marketplace is a logical, high-margin add-on that allows brand enthusiasts to buy and sell products without Sur La Table taking on the costs of running the platform. But with resale shoppers representing a smaller subset of an already niche customer base, Ken questions whether the marketplace will ultimately be big enough to truly move the needle.
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